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TiECON East 2006: Rich Media Content Will Be King, Panel Says
“Is the Internet going to displace broadcast media?” asked Josh Bernoff, VP and Principal Analyst with Forrester Research. Bernoff moderated a discussion about digital media convergence in which...
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Nicholas Negroponte and the $100 Laptop
Nicholas Negroponte is taking a leave of absence from his position as director of the MIT Media Laboratory to chair the non-profit One Laptop Per Child. The organization seeks to re-think the portable...
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Marketing to the Mobile Channel
Marketers need to understand that the mobile channel is unique, with unique opportunities. Consumers need to change their behavior around their mobile devices to open up some of these possibilities....
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Social Computing: Mobile Gaming
The market presented by the mobile platform, with its existing network of devices already in place, keeps developers in the gaming industry up late trying to take advantage of this potential. According...
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Forrester Research: IP-Based Video Confusion Will Work Itself Out
Electronics manufacturers expect a banner holiday season this year selling video and audio gear to consumers. Unfortunately, users do not have the freedom they want or expect whent it comes to...
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Forrester Research: Consumer Demand Will Define Internet Video
To many TV watchers and users of Internet-based media services, Hollywood is expected to call the shots on how video is delivered. After all, Napster, Grokster and others didn’t get very far with...
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Analyst Paul Jackson: Social Gadgetry
Forrester analyst Paul Jackson comments on some of the latest devices and trends in social computing. He spoke at the Forrester Consumer Forum Conference 2006 in Chicago. Click here for transcript.
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Forrester’s Ted Schadler on Changing Habits in Consumer Technology
Forrester Principal Analyst Ted Schadler specializes in research on consumer technology. He talks about the changing trends in consumer behavior given the growth in mobile and digital channel content...
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Forrester Analyst Josh Bernoff: Future Video
Forrester Analyst Josh Bernoff speaks with PodTech’s Michael Johnson at the Forrester Consumer Forum Conference 2006 in Chicago. He discusses the future of online video and the caveats for broadcast...
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Forrester’s Michaela Ion: Asia’s Technology Use
At the Forrester Consumer Forum Conference 2006 in Chicago, Forrester Researcher Michaela Ion spoke with PodTech’s Michael Johnson. Ion studies patterns in the adoption and use of technology in...
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The Only Thing We Have to Be Uncertain About is Uncertainty
Forrester analyst and vice president Lisa Pierce told a group of Qwest customers that the great unknown — whether IT decisions today will fit with technologies of tomorrow — is a fact of life. While...
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Disaster Recovery
How prepared is your organization to deal with the challenges of a disaster? How safe are your facilities, your data, your people? What is the most common disaster that causes a disruption of services...
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Social Networking is Like Air Says Market Guru Charlene Li
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing...
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The Barnes and Noble Debate –“Cult of the Amateur”
Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part...
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The Latest Uses of Microblogging for Marketers
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium...
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Forrester’s Josh Bernoff on Social Media in a Recession
Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff...
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Jeremiah Owyang, Senior Analyst at Forrester, at AMD’s BlogHaus
What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief...
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Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book
Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are...
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Using Design to Increase Customer’s Experience On The Web
Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes,...
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Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms...
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